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Nigerian Mobile Phone industry, as a Catalyst for the increasing Mobile Industry

According to Jumia® Report, the smart phone market experienced an increase from 56% in 2016 to 84% in 2018 representing a total of 24 million users and expected to reach 28 million users in 2019 while a total number of 112 million people has direct access to the internet. This data is a good news for the video game industry especially the mobile game sector which also experienced a tantamount growth sequel to the increase in the use of smart phones. This number is expected to increase overtime as the number of mobile phone users keeps increasing on an annual basis. Also, the emergence of some local based mobile game studios in the country has tremendously improved the industry’s rating in the global game community, some of these mobile game developers include Gamesole®, Maliyo Games®, ChopUp™, Kuluya®, e.t.c.

Nigerian gamer
Source: Pixabay

There are also some Mobile App games developed by indigenous developers which has actually gotten some global recognition, some of them includes:

• Orisha - 50,000+ Downloads

• Gidi Run -

• Aboki Run – 50,000+ Downloads

• Keke On The Run 2 – 10,000+ Download

But the Nigerian mobile game industry does not operate without some challenges associated to it, one of the challenges being the high cost of internet which looks like it is discouraging mobile gamers from gaining access to their favorite gameplay. Every resident mobile gamer in Nigeria is familiar with this common problem of and average gamer - the internet network, this problem affects both the apk gamers and PUGB players though it can be said to be peculiar with the PUGB player because it requires a full internet access before you could enjoy the gameplay. According to Newszoo Report , Mobile PUGB games over $167 million only in July 2019, and attracts over 50 million players in June. 

Video game business
Source: Pixabay 

Judging from the number of smartphones in circulation in Nigeria coupled with the number of internet users as well as the increasing Mobile gamers emerging from the country on an annual basis, it has become quite obvious that the amount of revenue the Nigerian game community losses because of the high cost of internet services in country is quite huge.

The point is, as the mobile phone sphere continues to experience constant changes, the stakeholders in the industry should endeavor to make adjustments as how it will positively impact the an average Nigerian mobile gamer. They should diverse a method (any method at all) to see to the welfare of an average Nigerian gamers, they should try aligning with the local internet service providers to come up with a package that will suite an average gamer in the country. Not just the mobile gamers, this is also applicable to other players in other console who needs an internet connection to access some part of the gameplay. Finally, it will be needful to start that the Nigerian video game industry is fast growing and stars are created from it on a daily basis, with a little encouragement from both the companies and individuals alike we shall one day rank side-by-by with the top gaming nations.

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